Colgate-Palmolive :: Oral Hygiene Industry

WS1 CP PaperColgate-Palmolive has been a leader in household and personal mete out reapings. In 1991 the company planned new product launches while planning to venture into new markets (Quelch & Laidler, 2011). The companys plan worked and now the company offers products from ad-lib hygiene products to dish soap to dog food. This paper will discuss the companys heraldic bearing. This paper will also discuss a turn out analysis which according to Kotler and Keller (2009) is the overall evaluation of a businesss strengths, weaknesses, opportunities, and threats. MissionA mission statement should be clear and thoughtful. A mission statement should also provide employees with a sense of purpose and direction (Kotler & Keller, 2009). According to Colgate (2011) the companys mission statement is to provide Colgate with a pregnant competitive advantage by reducing total delivered make ups, extending technology resources and developing excellence in purchasing, logistics an d sourcing processes. The company has been successful in its mission and accomplishing its goals. StrengthsColgate-Palmolive has been a unanimous force in the oral hygiene industry. The company has many strengths that have contributed to the companys success. The company has become a global leader with cardinal five percent of sales coming from international operations (Colgate, 2011). The company has built strong differentiate recognition over the years. According to Sekar and Thomas (2008) brand differentiation is now becoming an important tactic for combating competition in the hostile marketplace. While price is important, brand is also an important influence for consumers (Chain drug Review, 2010). Another influence is product positioning. Colgate-Palmolive has been successful in positioning their products in stores and displaying more skus than other brands. The company has a focus on new product development and innovation. Products range from oral hygiene pr oducts to pet foods. The company sells high margin products that they are able to produce at a low cost to the company (Datamonitor, 2011). Colgate-Palmolives financial strategy has helped the company to achieve great success. WeaknessesAlthough the company has many strengths the company does have some weaknesses. While the company remain the market leader in Ireland (Checkout, 2008), the company has experienced a decrease in sales in other European countries (Datamonitor, 2011). This decrease could be the go forth of less spending on advertising compared to the companys competitors (DeSanto, 2010).