J.D. Salinger essays

J.D. Salinger essays Jerome David Salinger was born at NY Nursery and Childs Hospital in 1919. His fathers name was Sol and his mothers name was Miriam. He also has an older sister whose name is Doris. His father was Jewish and his mother was Irish Catholic. Being half Jewish was a conflict for J.D. J.D. had a very distant relationship with his father, who worked for a meat and cheese business. He was sent to Poland as a child to see that end of the meat business. He was so disgusted by the slaughterhouses that he decided to take a different career path, rather than inherit the family business like his father wanted him to do. This also led to him becoming a vegetarian. Another reason he and his father had a bad relationship was because his father was Jewish and J.D. didnt want to be classified as a Jew because people were openly racist against Jews in the 30s and 40s. He and his fathers relationship got so bad that he didnt bother attending his funeral. J.D. grew up in Manhattan. He attended Valley Forge Military Academy, which is in Pennsylvania. He got sent to military school for flunking out of two private schools. His mother took him to the entrance interview and he was accepted two days later. He was the manager of the fencing team. He succeeded in military school and enjoyed it. His enjoyment of military school soon ended when World War II began. In World War II, J.D. would see on average 50 of his fellow soldiers die in a day. He said sometimes he would see as many as 200 of them die. For the first couple weeks of the war, 75% of the soldiers in his unit died, and that percentage eventually grew to 125%. After graduating from the military academy, Salinger went to NYU briefly. He later left because he did not apply himself. He then went to Ursinus College. He said he enjoyed it because it wasnt an Ivy League school. His friends say that he was a loner and ...

Free Essays on History Of The Computer Industry In America

History of the Computer Industry in America America and the Computer Industry Only once in a lifetime will a new invention come about to touch every aspect of our lives. Such a device that changes the way we work, live, and play is a special one, indeed. A machine that has done all this and more now exists in nearly every business in the U.S. and one out of every two households (Hall, 156). This incredible invention is the computer. The electronic computer has been around for over a half-century, but its ancestors have been around for 2000 years. However, only in the last 40 years has it changed the American society. From the first wooden abacus to the latest high-speed microprocessor, the computer has changed nearly every aspect of people’s lives for the better. The very earliest existence of the modern day computer’s ancestor is the abacus. These date back to almost 2000 years ago. It is simply a wooden rack holding parallel wires on which beads are strung. When these beads are moved along the wire according to "programming" rules that the user must memorize, all ordinary arithmetic operations can be performed (Soma, 14). The next innovation in computers took place in 1694 when Blaise Pascal invented the first "digital calculating machine". It could only add numbers and they had to be entered by turning dials. It was designed to help Pascal’s father who was a tax collector (Soma, 32). In the early 1800Õs, a mathematics professor named Charles Babbage designed an automatic calculation machine. It was steam powered and could store up to 1000 50-digit numbers. Built in to his machine were operations that included everything a modern general-purpose computer would need. It was programmed byand stored data oncards with holes punched in them, appropriately called "punch cards". His inventions were failures for the most part because of the lack of precision machining techniques used at the time and the lack of demand for... Free Essays on History Of The Computer Industry In America Free Essays on History Of The Computer Industry In America Only once in a lifetime will a new invention come about to touch every aspect of our lives. Such a device that changes the way we work, live, and play is a special one, indeed. A machine that has done all this and more now exists in nearly every business in the U.S. and one out of every two households (Hall, 156). This incredible invention is the computer. The electronic computer has been around for over a half-century, but its ancestors have been around for 2000 years. However, only in the last 40 years has it changed the American society. From the first wooden abacus to the latest high-speed microprocessor, the computer has changed nearly every aspect of people's lives for the better.The very earliest existence of the modern day computer's ancestor is the abacus. These date back to almost 2000 years ago. It is simply a wooden rack holding parallel wires on which beads are strung. When these beads are moved along the wire according to "programming" rules that the user must me! morize, all ordinary arithmetic operations can be performed (Soma, 14). The next innovation in computers took place in 1694 when Blaise Pascal invented the first "digital calculating machine". It could only add numbers and they had to be entered by turning dials. It was designed to help Pascal's father who was a tax collector (Soma, 32). In the early 1800Os, a mathematics professor named Charles Babbage designed an automatic calculation machine. It was steam powered and could store up to 1000 50-digit numbers. Built in to his machine were operations that included everything a modern general-purpose computer would need. It was programmed byand stored data oncards with holes punched in them, appropriately called "punch cards". His inventions were failures for the most part because of the lack of precision machining techniques used at the time and the lack of demand for such a device (Soma, 46).After Babbage, people began to lose in... Free Essays on History Of The Computer Industry In America History of the Computer Industry in America America and the Computer Industry Only once in a lifetime will a new invention come about to touch every aspect of our lives. Such a device that changes the way we work, live, and play is a special one, indeed. A machine that has done all this and more now exists in nearly every business in the U.S. and one out of every two households (Hall, 156). This incredible invention is the computer. The electronic computer has been around for over a half-century, but its ancestors have been around for 2000 years. However, only in the last 40 years has it changed the American society. From the first wooden abacus to the latest high-speed microprocessor, the computer has changed nearly every aspect of people’s lives for the better. The very earliest existence of the modern day computer’s ancestor is the abacus. These date back to almost 2000 years ago. It is simply a wooden rack holding parallel wires on which beads are strung. When these beads are moved along the wire according to "programming" rules that the user must memorize, all ordinary arithmetic operations can be performed (Soma, 14). The next innovation in computers took place in 1694 when Blaise Pascal invented the first "digital calculating machine". It could only add numbers and they had to be entered by turning dials. It was designed to help Pascal’s father who was a tax collector (Soma, 32). In the early 1800Õs, a mathematics professor named Charles Babbage designed an automatic calculation machine. It was steam powered and could store up to 1000 50-digit numbers. Built in to his machine were operations that included everything a modern general-purpose computer would need. It was programmed byand stored data oncards with holes punched in them, appropriately called "punch cards". His inventions were failures for the most part because of the lack of precision machining techniques used at the time and the lack of demand for...

Firms, Markets and Business Management Case Study

Firms, Markets and Business Management - Case Study Example of Australia decision on the dollar will have a vast impact on the financial market and the overall trading in the country, including demand and supply of imports and exports. The appreciation in Australian Dollar will impact the consumer rates of trading accordingly creating a higher spending ability of the people; hence, higher demand for products. The expected decision thus, to appreciate the Australian dollar will in result give consumers spending power, creating demand for products including from the whiskey firm. The whiskey firm will have to provide ore supplies hence earning more revenue and profits. The appreciation of the Australian dollar will target the inflation rate, as an expression to achieve over a period of years. Thus, in implementing the decision taken, the Australian Reserve Bank will seek to facilitate a flexibility for the policies that account for the short term impact on the consumer and producer as well as the overall economic growth (Australia , p 17, 2015). Thus, the trading course in the country with respect to the will Australian dollar changes will create a demand for supplies hence a steady curve for the trading engagements for the whiskey firm. In recent developments within the U.S., the U.S. Dollar has gained remarkable ground in trade, sparking an upward growth of the dollar. The effect resulting is global investors stashing money into the economy giving the dollar more muscle for trading against the other currencies. Consequently, the U.S. Dollar as it gains grounds for stronger trading and higher rate, the impact is on the global investors that export their products into the country (Valentine, p 14, 2012). The established implications for the higher dollar include that, the company that generates revenue from within the country have better competitive advantage against the local companies trading in foreign markets. Translating the profits back to the Australian Dollar will notably benefit this Australian whisky firm

Four hours in my lai Essay Example | Topics and Well Written Essays - 750 words

Four hours in my lai - Essay Example This is because the U.S military taking refuge in one of the Vietnamese villages was waiting for an encounter that would allow them to use their trainings and protection mechanism for the war. However, this opportunity did not come easily thus, they decided to try the attack towards Vietnamese groups. My Lai Massacre happened in the morning of March 16, 1968 which was one of the bloodiest and vicious mass killings in history(Michael & Kevin,102). This Massacre was characterized by the killing spree done in the hamlets in South Vietnam by the U.S. military troupes by the use of bombs and blasting that killed not only men and women, but also innocent children and even animals (Bilton & Sim, 1992). The massacre death toll reached approximately 500 plus people. Though the massacre called for attention, the soldiers involved in the massacre, 26 of them to be exact, one of whom is Lt. William Calley has managed to reduce the buzz from the eventful date. However, during the fall of the year 1969, media was able to open the eyes of the world and bring them to the real tragedy and demonstration of abuse of power by the U.S. military in the My Lai massacre that led to the imprisonment of those involved. The Cleveland Plain Dealer spearheaded in breaking the story to the public where an army photographer from Cleveland, Ronald Haeberle has exposed photographs of the massacre and granted a newspaper firm an exclusive interview of himself . This gave the public an unbiased view of what really happened in the My Lai Massacre. The media has played a big role in giving the world a clear view of the Vietnam massacre. Because of media, I strongly believe that the My Lai Massacre freed itself from the preconceived thoughts of the world being a massacre that had to do with the political and economic insurgency in Vietnam at that time against communism and their leaders (Bilton & Sim, 1992). Instead, this war also highlighted on the American military whose unlawful command needed s ome rethinking and how the American military’s actions strongly shaped Vietnamese history and culture today. The Massacre was indeed not only a big event in Vietnamese history but is still continuing to remind people of the massacre’s remnants because of its short and long term effects. Some of the short term effects of the war would include the stricter guidelines and qualifications set for military volunteers who wish to serve in leadership troops. This was due to lack of in-depth knowledge on making decisions on critical matters that led to the My Lai massacre. Apart from which, there was also a drop in the number of applicants who would want to train for military service through college attendance or homeland service because the Vietnam war drew a bad light on the hopes of producing well-trained and experienced career soldiers who would be put in the front lines. On the other hand, some of the long-term effects of the My Lai Massacre would be the change in the cult ure of military training. As the massacre pointed out the problems with the old military culture wherein the insistence of compulsory obedience is required and the doctrine of â€Å"command responsibility† to the lowest ranks is strictly followed, today, the military command landscape drastically changed (Bilton & Sim, 19

Annotated Bibliographies of Glacier Extinction Related Articles Essay Example for Free

Annotated Bibliographies of Glacier Extinction Related Articles Essay Al gore delivers this book the impinging global warming by combining the truths through presentation of scientific evidences from experts and helping the audience visualize the facts laid by science through pictures and other forms of visual presentations. Al Gore has been venturing with environmental issues, emphasizing the importance of preserving the environment. The article argues about the different ways of viewing the issue, either politically, scientifically and morally, which actually does not hinder people from different disciplines read it. The reading material wishes to convince readers to make some action regarding the inconvenient truth, which is the title of the book. Human race can be affected by these natural disruptions. Compared to other books, personal touch was added to the book by attaching personal opinions and anecdotes, relating his personal experiences being an advocate to the environment for a more effective and affective learning experience to the readers. 2. Jowit, Juliette. â€Å"Speed of Melting Glaciers’ destruction revealed†. The Observer January 2007:7. Academic Search Premier. Lexis Nexis. City University of New York Library, 9 October 2007 http://web. lexis-nexis. com/. Underlined with the statements of the article are factual evidences that strengthen the stand of the author. The article dwells much of its attention to the factual evidences of the effects of global warming but does not mention that much on its possible effects in humanity. The article, being short, provides a lot of important points that can be informative enough to satisfy the thirst for knowledge for those who seek information regarding the issue. Numerical figures put an intense effect on the reader that engages him to thinking that people should already make their actions to save the environment from a slow to fast approaching disruption of natural processes. The melting of ice that increases the sea level as a common notion was added with the fact that reflection of sun’s harmful rays is one of the important functionalities of glaciers. Presented here are a number of reference organizations that dedicated themselves on the study of glacial behavior that helps in making this article reliable. This article could actually deliver in an understandable sense the importance of the glaciers and how the humans consume them, knowingly or unknowingly, and how the nature is trying to get back what losses humans have caused. 3. Khalil, M. A. K. â€Å"Non—CO2 Greenhouse Gases in the Atmosphere†. Annual Review of Energy the Environment 24. 1 (1999):645-662. Khalil, who focused the article only about greenhouse gases, emphasizes in the article that CO2 is not the sole greenhouse gas that is the reason for global warming. It has been pointed out that many industrial, agricultural and those that produce gases such as CH3, NO2 and CFCs can individually contribute to global warming insignificantly; but when all these combined and through time, the effect is magnified and becomes even more significant than CO2. The author suggests of the possible answers to avoid the additional hazard of these gases, that is the formulation of other gases (perfluorocarbons and sulfur hexafluoride, which are inert in the atmosphere) of the same application as the three mentioned. The extinction of glaciers was not touched by this article, but same problem is tackled which are of about the same impact to the environment. Also, the danger it might cause to forms of life was not mentioned. 4. Raper, Sarah C. B, and Braithwaite, Rojer J. â€Å"Low Sea Level Rise Projection from Mountain Glaciers Icecaps under Global Warming†. Nature 439 (2006): 311-313. The rise of sea level due to global warming was introduced in the article, which was then connected to greenhouse gas emissions, that would result in 0. 387-m rise on the 22nd century. Several factors are mentioned including thermal expansion, which contributes 0. 288-m rise, 0. 106-m rise as caused by melting of glaciers and ice caps, 0. 024-m rise as influenced by Greenland, and a fall of 0. 074 due to Antartica. A modeling technique was done to further improve the discussion which talks about the effects of melting, which has some corrections to avoid error. The melting of mountain glaciers and ice caps were differentiated and compared to other existing computations. Effects on the biosphere is not mentioned in the article. 5. United States. Environmental Protection Agency. â€Å"Coastal Zones and Sea Level Rise†. 9 October 2007 http://www. epa. gov/climatechange/effects/coastal/index. html. This paper is filled with scientific evidences referring to the coastal zones and the rise of the sea level related to the climate variability and changes. The article introduces the possible areas that can be affected by sea level rise, then tackled each area in relation to it and with each other in some sense. Subsiding coastal lands being the reason for sea level rise, where the extinction of glaciers is mentioned. Actually this is the only portion of the paper that mentions about glaciers, and the rest do not, but then everything connects with the rise of the sea level, but then it is not directly emphasized that the reason for all is the glacier’s extinction. The author’s knowledge makes interconnection among the plausible effects of sea level elevation, which is mainly due to the melting of glaciers. This article compared to the 2nd one is more scientifically supported, and is actually lengthier and more statistically played upon. The readers will be able to extract many things from this article.

Bismark Essay -- essays research papers

II. Summary 1)  Ã‚  Ã‚  Ã‚  Ã‚  The book I have reviewed, Bismarck, is a complex look at the life of the German legend, and is certainly intended for historians not unlike the author himself. Palmer does not exclude any part of the man’s life even dwelling into his childhood and adolescence. His attention to details is very apparent, even to his own admission, using public and private letters written by Bismarck himself. This book is not intended for a student looking for a little more information on the subject, nor the minimal information needed to satisfy the general public. The book was obviously written by someone who greatly admired Bismarck, and spared no expense in writing as much as he could about him. 2)   Ã‚  Ã‚  Ã‚  Ã‚  Otto Van Bismarck was born April 1st 1815, son of mother Wilhelmine von Bismarck, and father Ferdinand, a Prussian landowner. He studied at Gottingen and Berlin, and after holding minor administrative offices he was elected to the Prussian Landtag in 1847. While in the Landtag, he advocated the unification of Germany under the aegis of Prussia, and was opposed to the liberal movements. He gained the position of ambassador to St. Petersburg, in 1859, and soon after became the ambassador to Paris in 1862. There he would gain much insight and experience that would determine his future policies.   Ã‚  Ã‚  Ã‚  Ã‚   Bismarck was appointed premier by the King of Prussia, William I, in the king’s effort to secure his military program, which was strongly opposed by the parliament. With his new position Bismarck ultimately, instigated the Austro-Prussian War, as well as the Franco-Prussian War, in order to rid the German Confederation, and fully unify Germany. A struggle for power ensued between Bismarck and William II, which finished with Bismarck’s dismissal and finally his retirement. III. Analysis 1) The author of this book, Alan Palmer, is a reliable historian educated at Oxford University. He is an expert in European History and even headed the History Department in Highgate School. He left his post of sixteen years to concentrate on historical writing and research. He went on to publish eighteen books on numerous leaders and empires of Europe. His work includes, Napoleon in Russia, Alexander I: Tsar of War and Peace, The Decline and Fall of the Ottoman Empire and many more. 2)  Ã‚  Ã‚  &n... ...eveled in it. His credentials were well established having graduated from Oxford and writing many other books based on the same period of time in Europe.   Ã‚  Ã‚  Ã‚  Ã‚  The book was written very straightforward, and did not zig zag from different periods of time, but instead stayed in a chronological order, which helped the book flow easily from one event to the other. The book also stayed on topic, never straying off the topic of Bismarck, and remaining a biography, rather than a history book. Bismarck’s nature and personality were shown through examples such as letters, articles and speeches.   Ã‚  Ã‚  Ã‚  Ã‚   The author also stayed true to his word, and did not force his own opinions or interests into the book. The author left it up to facts to prove his own feelings, and did not mettle with history in order to preserve his own feelings. He showed Bismarck as a great, but not perfect man. In closing, I would recommend this book to anyone with a strong interest in Germany, and someone who wanted to know more about the man who helped create it. Bismark Copyright 1976 by Alan Palmer Copyright under the Berne Convention Charles Scribner’s Sons, New York

Communication Research and Advertising Essay

1 MAIN ISSUE Content analysis of different creative concepts and their characteristics applied in eight selected advertisements found in two publications – weekly magazines – Drum and You of July 11, 2013. 1.1Main issue criteria Creative concepts applied in the advertisement will play a meaningful role whether the campaign succeeds or not. Pictures, text and captions are but some of the few items that are used to structure the advertisement. In other instances, advertisers use unique payoff lines which enable them to be a cut above the rest. 1.1.1Nature of research The research approach is both qualitative and quantitative. The use of narrative data on the study prompted the adoption of qualitative approach. The quantitative approach came as a result of a data that was counted and numerically measured. 1.1.2Time dimension The nature of the research is cross-sectional. The study is conducted through the use of July 11, 2013 editions of Drum and You. Both are weekly magazines. Therefore research findings are limited to the abovementioned period. 1.1.3Action Exploratory and descriptive studies are used to determine characteristics of creative concepts used in selected advertisements for the research project. see more:pta meeting narrative report 1.1.4Issue The issue at hand is to look at creative concepts used by various advertisers from the selected advertisements published in the July 11, 2013 editions of Drum and You. 1.1.5Method A content analysis of two publications – Drum and You – and promotional messages carried through the use eight selected advertisements. 2RESEARCH CRITERIA Every study conducted has to meet research criteria. It had to be relevant, researchable, cost-effective and should not violate acceptable ethical standards. 2.1Relevance Drum and You form part of the print media which remain vital component of mass communication. Advertisers also used these platforms to reach out to the target market. As a result of that, the research issue is relevant and meets the criteria for communication research. 2.2Researchability Every newspaper and magazine carries various advertisements. Advertisers pay for the space booked in the publication. The study will therefore be easily conducted due to the growing number of businesses that used these platforms to promote their goods and services. Every advertisement has atleast a creative concept. 2.3Feasibility Drum and You have been readily available. There were other daily and weekly newspapers to choose from. The same goes about magazines; there were weekly and monthly magazines which were available at a reasonable cost. One has chosen these two publications as they were already in the collection. They form part of researcher’s regular weekly and monthly read. Decision to choose the two publications was somehow influence by the content they offer. The other one carries women issues while the next one is for soccer enthusiasts. 2.4Ethical acceptability Advertisements used will be acknowledged in the ‘sources consulted’ section. The same will apply about publications that carried them, Drum and You. 3EXTENT Two publications have been chosen to conduct the research; they are July 11, 2013 editions of Drum and You – both are weekly magazines. The study analyses creative concepts applied in the advertisements. 3.1Brief background of the publications It is imperative to know about the publications used for the study. In this research we use popular weekly publications. 3.1.1Drum Drum is a family magazine mainly aimed at black readers and contains market news, entertainment and feature articles. It was established in 1951 as â€Å"African Drum† by former test cricketer and author Bob Crisp and Jim Bailey. In 2005 Drum was described as the first black lifestyle magazine in Africa. Drum’s heyday in the 1950s fell between the Defiance Campaign and the tragedy at Sharpeville. This was the decade of potential Black emergence, the decade when the Freedom Charter was written. The aim was to promote an equal society. The Nationalist government responded with apartheid crackdowns and treason trials. Drum was a â€Å"record of naivety, optimism, frustration, defiance, courage, dancing, drink, jazz, gangsters, exile and death†. The magazine described the world of the urban Black; the culture, the colour, dreams, ambitions, hopes and struggles. The backbone of the magazine was crime, investigative reporting, sex (especially if across the colour line) and sport. This was fleshed out by imaginative photography. The formula worked and made for compulsive reading. Each issue of Drum was read by up to nine people, passed from hand to hand on the streets, in the clubs or on the trains. It became a symbol of Black urban life. About 240000 copies were distributed each month across Africa. This was more than any other African magazine. 3.1.2You You is a South African family magazine which is aimed at demographically diverse South African English-speaking readers of different ethnicities with coverage on current events and â€Å"interesting people†. It has two sister magazines: Huisgenoot (aimed at White and Coloured Afrikaans-speaking readers) and Drum. The You magazine was launched in 1987 by Nasionale Pers, which later became Media24. You is published in Cape Town. The publication covers human interest articles, celebrity news, both local and international current affairs. 3.2Geographical boundary The study will be conducted in Bloemfontein, Free State. The researcher is based in the Free State capital hence the reason for the study to be conducted in the area. 3.3Nature of the time dimension This is a cross-sectional study which will be conducted through the use of Drum and You – July 11, 2013 editions. Drum has variety of advertisements targeting general society, from body lotions to luxury vehicles. You on the other hand had advertisements such as education, men’s health promotions and cellphones. The study will be conducted between July and September 2013. 3.3.1Motivation for choice of time Both copies of Drum and You have been purchased a few weeks after one has registered for the course – Communication Research (COM3706). Advertisements which met basic requirements for the assignment were readily available. This is the main reason why the choice of time is relevant to pursue the study. 4POPULATION According to Van Rensburg (2010:150) a population can be defined as the entire group of persons or set of objects and events the researcher wants to study. 4.1Target population According to Du Plooy, GM (2009:109) target population is the actual population to which the study is used to generalise results. The population for the study has to be all the newspapers and magazines from which various advertisements were reviewed before a final decision was taken by the researcher. Eventually two publications – Drum and You – were identified. Four advertisements have been selected from each publication. Both copies have carried many other advertisements but the assignment’s requirement is to select just four of them from a copy. The researcher has gone through weekly and weekend newspapers. They included Sowetan, Daily Sun, The Citizen, The New Age, Mail & Guardian, City Press and Sunday Times. On the other hand magazines included KickOff, Move, Real, Soul, True Love, Drum and You. 4.2Accessible population In this regard, the accessible population is the publications from which the sample will be drawn for the study. Drum and You are conveniently available for the researcher to identify advertisements that will be analysed for research purposes. 4.3Population characteristics Advertisements comprise various creative concepts to make sense of the meaning and messages conveyed to the target market. Therefore various population parameters have been used to achieve advertisers’ goal with the published promotion. In the study, we have seen how pictures, punchy headlines, well-designed texts, among others, were used to draft different creative concepts. Below is the list of four population characteristics that one reported about in the research findings. âÅ"“ Colour codes applied âÅ"“ Headline âÅ"“ Photographs âÅ"“ Body copy âÅ"“ Text visuals 4.4Units of analysis The smallest units that were analysed for the study, among others, include well-designed texts to differentiate certain products from that of their competitors. Pictures of the advertised products were also attached. In Drum, DSTV, Rajah, Playtex and Edgars advertisements have been identified for the research. On the other hand, in You the researcher has identified advertisements of Kentucky Fried Chicken (KFC), Samsung, Dermalex and Regal Pet Health. Various eye-catchers have been applied in the advertisements used for the study. Subheadings were punchy, but we cannot confirm if they were indeed factual. Headlines and pictures seemed to complement each other. So far, headings that promised customers benefit appeared to work the best. One has analysed pictures and graphics used, slogans, text applied, including headlines used in the advertisement. The abovementioned elements form a backbone in making sense of creative concepts. 5ASSUMPTIONS Lingerie designers use young, beautiful ladies in their promotional campaigns to drive the message home that their underwears will make them look stunning and energetic. Advertisers use slogans to catch the attention of consumers and thus ensuring that they easily recall their products. And more importantly, they were able to differentiate them from those of their competitors. Amplification creative concept becomes a must when advertisers promote expensive goods such as cars. Brand names are repeated more than once in the advertisements and this is done through the use of well-designed texts, logos and pictures. 5.1Sub issues Do lingerie designers use young and gorgeous ladies to promote their wears? Do advertisers use slogans to get the attention of consumers in order to ensure that they recall their products and not confuse them with those of their competitors? Is an amplification creative concept a must when advertisers promote expensive goods such as cars? Do brand names get repeated more than once in the advertisements through the use of well-designed texts, logos and pictures? 6GOAL and OBJECTIVES The study seeks to investigate practical issues which are creative concepts used in advertisements. 6.1Nature of the goal The nature of the research is applied goal. The researcher has investigated how creative concepts can be more effective in the advertisements. The study is more practical as one had to cut advertisements from both Drum and You magazines before they could be converted into soft version via the use of a scanner. 6.2Relationship of goal to the main issue By its own nature applied communication research is descriptive and explorative. This is also the case with the study the researcher is persuading. The explanatory objective is as a result of practical exercises to be conducted throughout the course of the study. The descriptive objective is as a result of determining how creative concepts will be applied in the selected advertisements from Drum and You. 7RESEARCH QUESTIONS Does the use of young models in lingerie effective to attractive customers and connect them with the benefits of the advertised underwears? Can advertisement deliver the good message to the intended audience even if the slogan was not applied to the optimum use? Why is it so vital to use amplification creative concept over others when promoting expensive goods such as vehicle? What is the role played by headlines, pictures and copy text in conveying the advertisement message? 8THEORETICAL APPROACH The theory that is applicable for the study will be explained through both connotative and denotative. Some of the creative concepts used are attached to literal meaning while others are figurative. For instance, some beauty products claimed that they will enhance the skin of young ladies and they will appear more attractive than ever before after using their lotions. The use of young models offered the literal meaning as one could easily associate with what was seen on the photo accompanying the advertisement. Pond’s and Johnson’s African Nurture are case in point in this regard. Figurative meaning, for example, can be seen in the Toyota Etios advertisement. The words such as, ‘Take your smile for a test drive’. It was a figurative expression that one will be happy to drive the car and the testimony of that can be found in the test drive. 8.1What each creative concept mean Pink is the feminine colour. The Pond’s and Johnson’s African Nurture advertisements made use of the colour as they promote women’s beauty products. The happy looking ladies, who have been used as the faces of these products, somehow, were a sign of the benefit that comes with their use. The promise of benefit was one of the fundamental creative concepts. The ladies were used as a proof to the claim that was made by the advertisers that their products will do wonders for the users. Another colour that was used by the advertisers was yellow. The denotative meaning of the colour was happiness. The Toyota Etios advertisement promised users some excitement as they will be smiling. The yellow colour was used extensively in the background of the advertisement. The same colour yellow was used heavily in yet another Johnson’s African Nurture advertisement. We have seen a group of young gorgeous ladies, mostly dressed in yellow dresses, overjoyed after using the beauty-enhancing product. A factual approach was applied that one can hammer on was in the SuperSport advertisement of HD-PVR Decoder. Action pictures of footballers such Orlando Pirates striker Benni McCarthy and Chelsea forward Fernando Torres have been used to back up the story. Over and above watching high definition pictures on television, viewers will have the benefit of watching best football matches in Europe – the live coverage of Barclays Premier League, Spanish La Liga, German’s Bundesliga, South Africa’s Premier Soccer League and the UEFA Champions League matches. Slogans on the other hand form a vital component. The advertisements of Peugeot, Toyota and Pond’s were among those that have used this creative concept to back up their brands. A detailed explanation of the new Toyota Etios summed up the use of amplification creative concept in the advertisement. Users were informed in not so many words about the benefits of the car and which features have been installed. Both the Johnson’s African Nurture advertisements were loaded with the appeal creative concept. They were specifically targeted at African women. The SuperSport advertisement provokes curiosity while it also had the slogan on, â€Å"World of champions†. They urge readers and â€Å"welcome them to the next level†. It was a metaphor used to urge readers to use HD PVR Decoder for better and quality television pictures. The Scorpion Legal Protection advertisement urged the consumers to take action by enlisting their legal services from as little as R39. Clients were also provided with an sms number for further clarity. A classic example of the use of brand name in the advertisement was visible in the Peugeot promotion. It was repeated with words and pictorially with the logo emblazoned. 9RESEARCH DESIGN The research design is both qualitative and quantitative. 9.1Qualitative design The design is relevant as the study will identify and examine various creative concepts used on eight selected advertisements. Effectively this also serves to examine elements that distinguished various advertised products from those of their competitors. Creative concepts remain fundamental muscle of each advertisement. The critical aspect in this regard is the fact that the design is all about analysing content from, among others, pictures, texts, messages used from selected advertisements for the purpose of the study. The study will go further to analyse data by comparing findings from all identified advertisements. The researcher will look at the similarities and differences spotted on the selected advertisements. The comparative analysis comes as a result of explanations of similarities and differences found in eight selected advertisements which prompt the study. This, after having realised how various advertisers use creative concepts in getting messages across. 9.2Quantitative design The researcher will count the number of creative concepts applied in each an every single advertisement selected. The figures will be presented on the tally sheet. The tally sheet will show in detail which advertisement that has used many creative concepts compared to others. However, we cannot make a claim directly that there was a common and obvious creative concept appearing most often or less often in any advertisement. 9.3Inductive reasoning This was applicable as the researcher has interpreted the collected data for the study. For example, the use of certain colours such pink and purpose would best be aligned with femininity. This was the reason why Playtex has resorted to these colours for their advertisement. 9.4Deductive reasoning The researcher looks on how general assumptions related to the advertisement messages are applied. For instance, creative concepts remain the lifeblood of each an every advertisement. 9.5Methods and techniques to collect qualitative data The researcher will read and look intently on how advertisements are crafted. How the graphics, pictures, headline texts and words, among others, are put together in building creative concepts and eventually producing the advertisements. We get to understand the meaning even though connotative and denotative messages are delivered to draw the attention of the readers. One had to understand the style and language used and its relevance to the advertisement. The researcher looks on how certain colour codes are applied to ensure certain advertisements live to the theme of the promoters. 9.6Methods and techniques to collect quantitative data Content analyses of various advertisements as well as inferential statistics of the number of creative concepts used were fundamental in this regard. As outlined earlier, the outcomes to this fact had been presented in the tally sheet as appeared in the data analysis section. 10CONCLUSIONS 11SELF-ASSESSMENT AND REFLECTIONS Learnt Skills Shortcomings Outcomes SOURCES CONSULTED Barker, R & Angelopulo, G. 2009. Integrated Organisational Communication. Cape Town: Juta. Du Plooy, T. 2001. Communication research. Only study guide for COM306D. Pretoria: University of South Africa. Du Plooy, GM. 2009. Communication research: Techniques, methods and applications. Cape Town: Juta. Fourie, PJ (ed). 2009. Media Studies Volume 3: Media content and media audiences. Cape Town: Juta. Johnson’s African Nurture advertisement. 2012a. Real, August: 2. Johnson’s African Nurture advertisement. 2012b. Real, August: 47. Koekemoer, L (ed). 2005. Marketing Communications. Cape Town: Juta. Peugeot advertisement. 2012. KickOff, August: 5. Pond’s advertisement. 2012. Real, August: 51. Reid, J & Van Heerden, M (eds). 2009. Media studies: media content and media audiences. Only study guide for COM303A. Pretoria: University of South Africa. Scorpion Legal Protection advertisement. 2012. KickOff, August: 22. SuperSport advertisement. 2012. KickOff, August: 83. Toyota advertisement. 2012. Real, August: 111. University of South Africa. 2012. Department of Communication Science. CMNALLE. Important guidelines and Information regarding your studies: University of South Africa. University of South Africa. 2012. Department of Communication Science. Communication Research. Tutorial Letter 101/2012: Semesters 1 and 2: University of South Africa. University of South Africa. 2012. Department of Communication Science. Communication Research. Tutorial Letter 102/2012: Semesters 1 and 2: University of South Africa. University of South Africa. 2012. Department of Communication Science. Communication Research. Tutorial Letter 103/2012: Semesters 1 and 2: University of South Africa. Van Rensburg, GH. 2010. Research in the social sciences. Only study guide for RSC2601. Pretoria: University of South Africa. Vaseline advertisement. 2012. KickOff, August: 17. SELF-ASSESSMENT AND SELF-REFLECTION The researcher has learnt about effective techniques of how to collect research data, analyse and interpret for both the research proposal and the final study. One has also been able to identify and solve research problems. Important skills earned from the study were to understand how advertisements can use more than one creative concept to convey the message to the users. The concepts used completed each other and pointed out to different angles of the final output. It goes without saying that one has managed and was able to interpret print advertisements accurately. To get to understand subproblems and underlying assumptions in the research study and how to formulate relevant research questions. In addition to that, the researcher is now able to craft relevant research designs that are appropriate for investigating the main research problem. A notable shortcoming of the study was that it could not address all the problems identified as the advertisements were already been printed. But could only make certain inputs. Due to the changes in the market, researchers were prompted to always come with the ways and ideas of overcoming these challenges and gauging the emotions of consumers.

Working Students

In educational institutions, success is measured by academic performance, or how well a student meets standards set out by local government and the institution itself. As career competition grows ever more fierce in the working world, the importance of students doing well in school has caught the attention of parents, legislators and government education departments alike. Read more: Define Academic Performance | eHow. com http://www. ehow. com/about_4740750_define-academic-performance. html#ixzz2NEVziRNN Significance Although education is not the only road to success in the working world, much effort is made to identify, evaluate, track and encourage the progress of students in schools. Parents care about their child's academic performance because they believe good academic results will provide more career choices and job security. Schools, though invested in fostering good academic habits for the same reason, are also often influenced by concerns about the school's reputation and t he possibility of monetary aid from government institutions, which can hinge on the overall academic performance of the school.State and federal departments of education are charged with improving schools, and so devise methods of measuring success in order to create plans for improvement. History * In the past, academic performance was often measured more by ear than today. Teachers' observations made up the bulk of the assessment, and today's summation, or numerical, method of determining how well a student is performing is a fairly recent invention. Grading systems came into existence in America in the late Victorian period, and were initially criticized due to high subjectivity.Different teachers valued different aspects of learning more highly than others, and although some standardization was attempted in order to make the system more fair, the problem continued. Today, changes have been made to incorporate differentiation for individual students' abilities, and exploration of alternate methods of measuring performance is ongoing. Full-text education books, articles, journals at Questia. www. Questia. com/Education Function * The tracking of academic performance fulfills a number of purposes.Areas of achievement and failure in a student's academic career need to be evaluated in order to foster improvement and make full use of the learning process. Results provide a framework for talking about how students fare in school, and a constant standard to which all students are held. Performance results also allow students to be ranked and sorted on a scale that is numerically obvious, minimizing complaints by holding teachers and schools accountable for the components of each and every grade. Features * Performance in school is evaluated in a number of ways.For regular grading, students demonstrate their knowledge by taking written and oral tests, performing presentations, turning in homework and participating in class activities and discussions. Teachers evalu ate in the form of letter or number grades and side notes, to describe how well a student has done. At the state level, students are evaluated by their performance on standardized tests geared toward specific ages and based on a set of achievements students in each age group are expected to meet.Considerations The subjectivity of academic performance evaluation has lessened in recent years, but it has not been totally eliminated. It may not be possible to fully remove subjectivity from the current evaluation methods, since most are biased toward students that respond best to traditional teaching methods. Standardized testing is best responded to by students that excel in reading, mathematics and test-taking, a skill that is not in itself indicative of academic worth. The tests reward visual learners, and give no chance for kinesthetic or auditory learners to show their abilities.The standardized test fails to recognize students with learning and physical disabilities that do not all ow them to complete the test in the same manner or amount of time as other students. Evaluations from classroom teachers, though they give the most detailed information, may still retain bias if individual differentiation and learning styles have not been taken into account. Read more: Define Academic Performance | eHow. com http://www. ehow. com/about_4740750_define-academic-performance. html#ixzz2NEXuduq0 Working studentsINTRODUCTIONMany college students today work part-time. Employment during school could improve grades if working promotes aspects that correspond with academic success, such as industriousness or time management skills, or instead reduce grades by reducing time and energy available for schoolwork. Otherwise, working might be associated with academic performance, yet not directly influence it, if unobserved student differences influence both labor supply and grades. Unmotivated students might neither work for pay nor receive good grades because they put little effo rt into the labor market or school.In contrast, students uninterested in academics might work long hours that would otherwise have been devoted to leisure. Students might misjudge the link between college achievement and future earnings when making labor supply decisions. If so, obtaining a consistent estimate of how such decisions affect academic performance is prospectively important for policy consideration. A student refers to someone who is formally engaged in learning, especially the one who is enrolled in a school or college. You would call an individual a student if he or she is a learner.Employment then correlates to jobs, vocation, profession, and etc. W would you then define ‘working student’? On another person’s mind, they would think of it as a student who engages in learning and working at the same time. It does not matter what nature of work it would be. Many college students today work part time. Their reason for working is mostly due to the fact that they lack the financial support they need. Few would reason out that they only needed the extra income for personal leisure. Parents would normally support their child for their education. In

Colleges and Universities With Good Business Programs

Colleges and Universities With Good Business Programs There are so many business schools that offer undergraduate degrees that it can be hard to narrow down your options. The best place to start is with a list of good undergraduate business programs. The following list of schools is not all-inclusive, but it is a good starting point for research and may help you find the school that is the best match for your education and career goals.   Babson College Babson College  combines leadership training, liberal arts study, and business education to provide an in-depth undergraduate business curriculum.   Boston College Boston College  offers top-ranked business education through the  Carroll School  of Management. Students study general business along with concentrated courses in their area of choice. Carnegie Mellon University The Tepper School of Business  at  Carnegie Mellon University  provides a  well-rounded curriculum for undergraduate students who want to study  analytical approaches to business problem-solving. Students take a combination of liberal arts courses, business foundation courses, and electives in an area of their choosing. Cornell University Cornell University  has seven undergraduate colleges and schools to help students prepare for a business career. Study options range from applied economics and management to hospitality management. Dickinson College Dickinson College  combines a liberal arts education with academic programs in a wide range of business areas, including international business, economics, and policy management. Emory University Goizueta Business School at Emory University  has an excellent BBA program with more than  70 different course choices. It is a great program for business majors  who want to customize their own concentration.   Florida State University The College of Business at Florida State University  offers a really wide range of business majors and minors for undergraduate students. The schools undergraduate program is consistently ranked among the best in the nation.   Georgetown University McDonough School of Business at Georgetown University  is  an excellent choice for undergraduate business majors who want a  global undergraduate business education. The school offers a comprehensive business education as well as  international academic opportunities. Harvard University You cant have a list of the best schools without mentioning Harvard University. The name alone stands for quality. Undergraduate business offerings include programs in economics, business administration, and management. McCombs School of Business McCombs School of Business  at the University of Texas at Austin is consistently ranked among the best business schools for undergraduate students. Offerings include a BBA program and a BBA business honors program.   New York University The  New York University  Stern School of Business combines business education with liberal arts courses. Students can choose from more than 10 different concentrations within business and take electives outside of business to round out their education.   Pepperdine University The  Pepperdine University  Graziadio School of Business and Management offers a traditional bachelor of science programs, such as a BS in Business, a BS in International Business, and a BS in Management, as well as a joint bachelor/MBA program.   University of Michigan The  University of Michigan  Ross Bachelor of Business Administration program is a very good option for business majors who want to study abroad and take groundbreaking courses designed to hone leadership experience.   University of Pennsylvania The Wharton School of Business at the University of Pennsylvania has one of the best undergraduate business programs in the United States. The school boasts an excellent faculty,  experiential learning experiences, and one of the most innovative curriculums in business education.

Famous Smart People and Their ACT Score

Famous Smart People and Their ACT Score SAT / ACT Prep Online Guides and Tips If you are taking the ACT, you are following in the footsteps of a lot of other smart people! Universities use ACT scores as an indication of smarts and preparedness for college, but smart people do not always score high on the ACT test. In this article, I divulge the ACT scores of some reputedly smart people, politicians, CEOs, authors, etc. ACT Scores of Smart People At PrepScholar, we've gathered smart people’s ACT scores into the list below.Their ACT scores were discussed in interviews or found through research. Smart Person Known for ACT Score Alma Mater Sonia Sotomayor Associate Justice of the Supreme Court 35 Princeton Steve Jobs Co-founder of Apple 32 Reed College Barack Obama 44th and current President of the United States 30 Columbia University Lyndon B. Johnson 36th President of the United States 26 Texas State University William Faulkner Author 18 University of Mississippi *(Some of these scores may be unproven) While all of the above people took the ACT test, many others instead took the SAT, so we converted their SAT scores to the ACT scale: Smart Person Known for SAT Score ACT Conversion Alma Mater Paul Allen Co-founder of Microsoft 1600 36 Washington State University Steve Wozniak Co-founder of Apple 800 (in Math, full score unknown) 36 UC Berkeley Bill Gates Co-founder of Microsoft 1590 35 Harvard Ben Bernanke Economist / Former Chairman of the Federal Reserve 1590 35 Harvard Bill O'Reilly Political Commentator 1585 35 Marist College Rush Limbaugh Political Commentator 1530 34 Southeast Missouri State University Scott McNealy Businessman / Co-founder ofSun Microsystems 1420 32 Stanford Al Gore 45th Vice President of the United States, under President Bill Clinton 1355 30-31 Harvard Meredith Vieira TV Host 1300s 30-31 Tufts University Stephen King Author 1300s 30-31 University of Maine George W. Bush 43rd President of the United States 1206 26-27 Yale John Kerry Current Secretary of State 90 26 Yale Amy Tan Author 00s 24-26 Linfield College, San Josà © State University Bill Clinton 42nd President of the United States 1032 22 Georgetown Al Franken US Senator / Former SNL Comedian 1020 22 Harvard Howard Stern TV and Radio Personality 870 18 Boston University Clearly, scoring low on the ACT does not mean you will not achieve great success.Though, if you score high on the ACT, you will likely have the chance to attend a more prestigious universities and will have more opportunities open to you.So, although your score is not an indication of your smarts or of future success, you should still attempt to get a great score. Then, maybe someday, you'll get a cool portrait. So, how can you get the highest ACT score? Learn the ACT test format Being comfortable with the ACT test format is a huge advantage, especially because the ACT is a very time sensitive test (you have very little time to answer each question).To learn the test, check out our other free ACT articles: How Long is the ACT with Breaks?, How is the ACT Scored?, How to Get a Perfect ACT Score, by a 36 Full Scorer. Do lots of practice ACT tests Because the ACT is a time crunch, you should be practicing a lot of timed ACT tests (I recommend at least 5-7 before you take your official test) and reviewing all of the answers you got wrong.Check out all of the free ACT tests available in our other article. Consider using a paid resource to help you prep for the ACT If you like reading our free articles, you should check out our PrepScholar ACT prep programfree for 5 days.We divide our prep material into specific skill categories, and we'll figure out your weaknesses automatically and give you focused lessons and quizzes to improve those skills.For more paid study resources, check out our article on The 10 Best ACT Books Recommended for ACT Prep. What’s next? Check out our other ACT resources for help you maximize your score: Top 10 ACT Reading Tips: Use These and Improve The ACT Science Strategies You Must Be Using The Best Way to Approach ACT English Passages Disappointed with your ACT scores? Want to improve your ACT score by 4+ points? Download our free guide to the top 5 strategies you need in your prep to improve your ACT score dramatically. Have friends who also need help with test prep? Share this article! Tweet Dora Seigel About the Author As an SAT/ACT tutor, Dora has guided many students to test prep success. She loves watching students succeed and is committed to helping you get there. Dora received a full-tuition merit based scholarship to University of Southern California. She graduated magna cum laude and scored in the 99th percentile on the ACT. She is also passionate about acting, writing, and photography. Get Free Guides to Boost Your SAT/ACT Get FREE EXCLUSIVE insider tips on how to ACE THE SAT/ACT. 100% Privacy. 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Mentorship Preparation Essay Example | Topics and Well Written Essays - 3000 words

Mentorship Preparation - Essay Example In this paper, we would be discussing on the nurse mentoring a patient in a sexual health clinic. Integration of the mentor's role into the health care system has increased access to comprehensive health care in combination with the fulfillment of the client's need for prescription medications (Bailey, 1999; Le Bar, 1986). In the UK, resourcing issues such as a reduced number of doctors and the demand for the delivery of cost effective care, have led to plans to extend the role of mentors into prescribing as a potential way of meeting these demands. Nurses may teach individual clients in one-to-one teaching episodes. For example the nurse may teach about wound care while changing a client's dressing or may teach about diet, exercise, and other lifestyle behaviors that minimize the risk of a heart attack for a client who has a cardiac problem. The nurse may also be involved in teaching family members or other support people who are caring for the client. Nurses working in obstetric and pediatric areas teach parents and sometimes grandparents how to care for children. Because of decreased length of hospital stays, time constraints on client education may occur. Nurses need to provide client education that will ensure the client's safe transition from one level of care to another and make appropriate plans for follow-up education in the client's home. Discharge plans must include both information about what the client has been taught before transfer or discharge and what remains for the client to learn to perform self-care in the home or other residence. Nurses are often involved in community health education programs. Such teaching activities may be voluntary as part of the nurse's involvement in an organization such as the Red Cross or Planned Parenthood, or they may be compensated as part of the nurse's work role. Community teaching activities may be aimed at large groups of people who have an interest in some aspect of health, such as nutrition classes, CPR or cardiac risk factor reduction classes, and bicycle or swimming safety programs. Community education programs can also be designed for small groups or individual learners such as childbirth classes or family planning classes. Nurses are also involved in the instruction of professional colleagues. Nurses in nursing practice settings are often involved in the clinical instruction of nursing students. Experienced nurses may function as preceptors for new graduate nurses or for newly employed nurses. Nurses with specialized knowledge and experience may share that knowledge and experience with nurses who are new to that practice area (Courteney & Butler, 1999). Such specialized courses include acute care nursing, perioperative nursing and quality improvement/quality assurance. Nurses may also be involved in teaching other health professionals. Nurses may participate in the education of medical students or allied health students. In this capacity, the nurse educator is often clarifying the role of the nurse for other health professionals or how the nurse can assist them in their care of the client. The nurse may also teach health care colleagues knowledge or skills that are considered the domain of nursing. For a nurse who acts as a mentor, the areas for client education (NICE, 2002) include, promotion of health, increasing a person's level of wellness, growth and development topics, fertility control, hygiene, nutrition, exercise,

The Negligence In Term Of Law Essay Example | Topics and Well Written Essays - 1500 words

The Negligence In Term Of Law - Essay Example The above definition has been taken from the case of Ryland. According to the Civil Act 2002 Section 42, the first part of negligence is the duty of care:â€Å"the standard of care required of the defendant is that of a reasonable person in the defendant’s position who was in possession of all the information that the defendant either had or ought reasonably to have had, at the time of the incident out of which the harm arose†   After ascertaining that there was a duty of care, the plaintiff has to prove that there was a breach of such duty, which resulted in an injury to the Plaintiff. In order to establish negligence as a Cause of Action under the law of torts, a plaintiff must prove that the defendant had a duty to the plaintiff, the defendant breached that duty by failing to conform to the required standard of conduct, the defendant's negligent conduct was the cause of the harm to the plaintiff, and the plaintiff was, in fact, harmed or damaged.The defense of Marv in would be the appropriate precaution of risk, and before concluding that argument let us define and precaution of risk as covered in the Act:â€Å"A person is not negligent in failing to take precautions against a risk of harm unless— (a) The risk was foreseeable (that is, it is a risk of which the person knew or ought to have known); and (b) the risk was not insignificant; and (c) in the circumstances, a reasonable person in the person’s position would have taken those precautions.†... The defence of Marvin would be appropriate precaution of risk, and before concluding that argument let us define and precaution of risk as covered in the Act: â€Å"A person is not negligent in failing to take precautions against a risk of harm unless— (a) the risk was foreseeable (that is, it is a risk of which the person knew or ought to have known); and (b) the risk was not insignificant; and (c) in the circumstances, a reasonable person in the person’s position would have taken those precautions.†4 Marvin has the defence of saying that he took enough precaution against the risk, but the pothole was in such a place that any other person in a similar situation would not have been able to avoid the accident. Along with this fact, the bike did not get damaged and Norton faced injury due to the fact that he had already been injured at the spot where he fell, which resulted in the aggravation of such injury. The right of Marvin is to sue the University of Canberra under the common law principle for not taking enough precaution in order to avoid the pothole where the bike crashed. He can transfer the liability onto the college by arguing on the basis of negligence on the part of college through not maintaining the University campus in the right order. The liability of Marvin is the fact that his actions caused injury to Norton, and on top of that he was drunk while he was riding. He did not take enough care and precaution when he knew while being drunk he should not have ridden the bike. Moving onto Norton, let us first deal with his liability. Norton was the one who introduced Marvin for drinking to drown his sorrows. From this point it can be inferred that he was totally aware of what was